Internet Marketing
2022-07-14
Description of the Skill Competition
Internet marketing refers to the competition project that uses professional knowledge and technical skills in Internet and internet marketing to complete market analysis, commodity planning, livestream marketing, marketing activity design, marketing material production, network media marketing promotion and other competition contents according to service specifications and competition requirements, and comprehensively uses digital marketing ability to complete enterprise internet marketing promotion.
Competition module
● Market analysis and commodity planning
According to the requirements of competition within the given field, the competitors use the field equipment to carry out the competition, to complete the online market analysis, including target user analysis, market situation analysis, competitor analysis, to plan and design of store merchandise, and complete commodity portfolio design, commodity portfolio selling point mining, commodity portfolio price design, spread and promote commodity activities in the community.
● Live broadcasting marketing
According to the requirements of the competition questions, the competitors use the competition equipment provided by the competition field to carry out the competition in the specified field, complete the assessment of livestream marketing, and complete the goods selection of livestream room, design of livestream marketing script, construction of livestream room, livestream warm-up, implementation and review of livestream.
● Marketing activities and content design
Competitors shall use the equipment provided by the competition venue to conduct the competition in the specified competition venue according to the requirements of the competition test questions.Design the theme and content of marketing activities, make promotional copy of marketing activities, and complete the promotion of marketing activities;Design corporate publicity themes and content, make corporate marketing posters, and complete corporate publicity.
● Network media marketing promotion
Based on the background of the company, the competitors analyze the distribution characteristics of the industry population and the marketing content of the company’s graphics, videos, etc., and determine the target audience; combine the marketing budget, formulate a promotion plan, complete the paid promotion of marketing content such as graphics, text, and videos, and analyze the marketing report. , for promotion optimization.
QQ Communication Group No. for Internet Marketing：206076798
Download the attachment
Internet marketing refers to the competition project that uses professional knowledge and technical skills in Internet and internet marketing to complete market analysis, commodity planning, livestream marketing, marketing activity design, marketing material production, network media marketing promotion and other competition contents according to service specifications and competition requirements, and comprehensively uses digital marketing ability to complete enterprise internet marketing promotion.
Competition module
● Market analysis and commodity planning
According to the requirements of competition within the given field, the competitors use the field equipment to carry out the competition, to complete the online market analysis, including target user analysis, market situation analysis, competitor analysis, to plan and design of store merchandise, and complete commodity portfolio design, commodity portfolio selling point mining, commodity portfolio price design, spread and promote commodity activities in the community.
● Live broadcasting marketing
According to the requirements of the competition questions, the competitors use the competition equipment provided by the competition field to carry out the competition in the specified field, complete the assessment of livestream marketing, and complete the goods selection of livestream room, design of livestream marketing script, construction of livestream room, livestream warm-up, implementation and review of livestream.
● Marketing activities and content design
Competitors shall use the equipment provided by the competition venue to conduct the competition in the specified competition venue according to the requirements of the competition test questions.Design the theme and content of marketing activities, make promotional copy of marketing activities, and complete the promotion of marketing activities;Design corporate publicity themes and content, make corporate marketing posters, and complete corporate publicity.
● Network media marketing promotion
Based on the background of the company, the competitors analyze the distribution characteristics of the industry population and the marketing content of the company’s graphics, videos, etc., and determine the target audience; combine the marketing budget, formulate a promotion plan, complete the paid promotion of marketing content such as graphics, text, and videos, and analyze the marketing report. , for promotion optimization.
QQ Communication Group No. for Internet Marketing：206076798
Download the attachment
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